Clik here to view.
Paid Social: Facebook Ad Spend Slows in Q4 While Instagram Investment Grows
Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? To better understand the impact of paid social...
View ArticleClik here to view.
How Content Marketers Prepare To Write for a B2B SEO Program
One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search...
View ArticleClik here to view.
Survey: Marketers Are Still Struggling to Grasp Generational Differences
Marketers have various interpretations of what their audience desires, and new research shows that they aren’t always on target. Yes Lifecycle Marketing recently published a report titled “A Blueprint...
View ArticleClik here to view.
70% of Marketers Are Sharing Video Content on Facebook
Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? To better understand its overall...
View ArticleClik here to view.
5 Best Practices for B2B Success with LinkedIn Ads
Finding the right audience is essential to any B2B paid advertising campaign. To reach that audience, it comes as no surprise that companies are expanding their paid efforts beyond simply search...
View ArticleClik here to view.
70% of B2B Marketers to Increase DemandGen Budget in 2018
As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation...
View ArticleClik here to view.
How To Use Facebook Video Ads to Generate B2B Leads
As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of...
View ArticleClik here to view.
Survey: One-Third of Advertising Budget Spent on Video
As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. Trusted Media Brands recently conducted the...
View ArticleClik here to view.
Marketers Continue to Use First-Party Data for Retargeting Purposes
Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? Katana recently wanted to...
View ArticleClik here to view.
When Shouldn’t You Automate B2B Marketing?
We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is, how to create content around it, and why so many...
View Article